Client: Volvo
Agency: EuroRSCG
Dir: Mainframe
Role: Music / Sound Design
Production studio Mainframe and Creative Director Merlin Nation commissioned me to sound design/score this viral film Subject 60 campaign launching the new Volvo V60 vehicle.
The films advertised 5 ‘secret’ parties in Barcelona, Berlin, Madrid, Paris and London. A competition encouraged people to find hidden ‘Code Cubes’ distributed around each city that would enable them to gain entry. Once inside, guests were unwittingly taking part in a covert social experiment...